Privacy Policy

• When you request the free guide: your name, e-mail address, company name and, if you give it, your phone number, plus the page you came from and the campaign that brought you.
• When you buy: your name, e-mail address, billing country and the details of your order. Card details are entered on our payment processor's secure page and never reach us.
• When you use the members area: which lessons you have opened and completed, the confirmations you accept, and the time, network address and browser of those actions.
• When you visit the site: anonymous usage statistics and, through advertising pixels, events such as page views and purchases.

• To deliver what you asked for: the guide, your order, your access and your receipts.
• To send you e-mails and messages about the course and related offers. You can unsubscribe from every e-mail with one click.
• To keep a record of the confirmations the law and our refund policy rely on.
• To measure which ads and pages work, so we can spend less on the ones that do not.

Our legal grounds are the contract with you, your consent where we ask for it, and our legitimate interest in running and marketing the course.

Service providers that work for us: our payment processor (Stripe), our e-mail and messaging platform, our hosting providers in the EU and the UK, and advertising platforms such as Meta for the events described above. Each one only receives what it needs for its task. We do not sell your data.

The site uses a first-party cookie to remember you between visits and, where you have not opted out, advertising pixels from Meta and similar platforms. You can block cookies in your browser; the members area needs its sign-in cookie to work.

Lead data is kept while we have a marketing relationship with you and deleted when you unsubscribe and have not bought. Order data, payment records and the confirmations you accepted are kept for as long as the law requires for accounting, normally five years after the end of the financial year. Course progress is kept while your access lasts.

You can ask for a copy of your data, have it corrected or deleted, object to marketing, and withdraw a consent at any time. If you are in the EU or the UK, you can also complain to your data protection authority. California residents have the rights described in the CCPA, including the right to know and the right to delete.